Hook & Ladder Realty of Central Florida LLC

License #: 271501094

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352-207-7412
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Martech is the future of real estate

USA Real Estate News-Inman - 6 hours 4 min ago
Tune in to Inman Access, and learn how marketing technology will impact the way you market yourself and your listings.

Agents need to push past fear when posting online

USA Real Estate News-Inman - 6 hours 46 min ago
Industry leaders at Inman Connect New York argued that social media and online videos are essential tools for today's real estate agents, who need to find their voice and share their stories.

Clear Cooperation, resignation, deportation: Inman’s Top 5

USA Real Estate News-Inman - 7 hours 7 min ago
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

Shifting ground rules driving real estate brokerage consolidation

USA Real Estate News-Inman - 7 hours 13 min ago
As the industry continues to evolve, smaller brokers are going to need to think about how to increase profitability, and that often requires scale, said BHGRE President Ginger Wilcox.

Spencer Pratt and Heidi Montag sue LA over fires, water shortage

USA Real Estate News-Inman - 7 hours 24 min ago
The reality TV stars along with 21 others are suing the city for its failure "to properly construct, inspect, maintain and operate its water supply system," which, they allege, led to the loss of their home in the Palisades fire.

71% of real estate agents didn’t close any deals last year

USA Real Estate News-Inman - 7 hours 36 min ago
At Inman Connect New York, Redfin's Joe Rath broke down the views of active agents in the industry, who make up less than a third of all Realtors.

How Different States Are Incentivizing Housing Construction

USA Real Estate News-RISMedia - 7 hours 50 min ago

A shortage of inventory remains a market obstacle. One 2024 estimate from Zillow found that the U.S. has a 4.5 million unit deficit. The latest housing report from Redfin also found a recent inventory high can be attributed to many homes sitting unsold. Though this is an issue felt on the national level, housing regulations…

The post How Different States Are Incentivizing Housing Construction appeared first on RISMedia.

Sell like a spy: Mastering connection and ‘elicitation’

USA Real Estate News-Inman - 8 hours 58 sec ago
Jeremy Hurewitz took the Inman Connect New York stage Friday to share key insights from the book designed to help real estate professionals grow their business. Sell Like a Spy draws upon lessons from elite government professionals, including the FBI, Secret Service, military and special forces.

Fannie Mae: Higher Mortgage Rates Likely to Keep Existing Home Sales Near Multi-Decade Lows

USA Real Estate News-RISMedia - 8 hours 42 min ago

The recent jump in the 10-year Treasury yield and the resulting rise in mortgage rates are expected to continue to weigh on existing home sales in the near future, likely keeping them at or near their lowest level since 1995, according to the January 2025 commentary from the Fannie Mae Economic and Strategic Research (ESR)…

The post Fannie Mae: Higher Mortgage Rates Likely to Keep Existing Home Sales Near Multi-Decade Lows appeared first on RISMedia.

Darryl Davis: Leading the Year of the Skilled Agent in 2025

USA Real Estate News-RISMedia - 8 hours 54 min ago

Above: A force in real estate for over 40 years, Davis is on a mission to elevate an entire industry.  When Darryl Davis steps into the spotlight—whether on a conference stage for a client event, on one of his Monday Motivation coaching calls, or hosting his free Wednesday training sessions that are open to all…

The post Darryl Davis: Leading the Year of the Skilled Agent in 2025 appeared first on RISMedia.

Existing-Home Sales Up 2.2%, Strongest Since February 2024

USA Real Estate News-RISMedia - 9 hours 38 sec ago

In December, total existing-home sales—completed transactions that include single-family homes, townhomes, condominiums and co-ops—rose 2.2%, up from November’s rate of 4.15 million to 4.24 million.  Year-over-year, December’s sales increased 9.3%, the largest year-over-year gain since June 2021.  National Association of REALTORS®’ (NAR) Chief Economist Lawrence Yun commented that job and wage gains, along with increased…

The post Existing-Home Sales Up 2.2%, Strongest Since February 2024 appeared first on RISMedia.

Venture capitalists: Proptech founders need tenacity

USA Real Estate News-Inman - 9 hours 10 min ago
At Inman Connect New York, a group of VCs agreed that every new company wanting money needs a leader with the courage to bleed for their company.

Elliman’s Michael Liebowitz says the brand is all about ‘expertise’

USA Real Estate News-Inman - 9 hours 40 min ago
The new CEO and chairman of Douglas Elliman made his debut on the Inman Connect New York stage on Friday, sharing his big ideas for how the brand plans to be an industry disrupter while maintaining its reputation as a leader in luxury.

Former HUD Secretary: We need big ideas on affordable housing

USA Real Estate News-Inman - 9 hours 58 min ago
At her first ICNY appearance, former HUD Acting Secretary Adrianne Todman talked about missed opportunities to improve inventory and why it's will — not funds — keeping the U.S. from solving the affordable housing crisis.
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